Knowing your market
When it comes to the world of Internet marketing, it is always a good idea to know what your market is composed of, who your loyal customers are, and what keeps your blog or website going. It may sound near impossible or even technical to do all of these, but there is one awesome tool that you can use to generate the necessary data mentioned above: Google Analytics. This awesome tool can help you get a glimpse of what your traffic is composed of, where your customers or viewers are located, and even the keywords that are being used to get to your website via search engines.
Why we love Analytics
Let’s go over a particular scenario. Supposing you have a blog or website filled with content about your company, which is in the bookkeeping industry. Let’s say your blog has a lot of interesting content related to bookkeeping, along with important keywords like “bookkeeping” or “bookkeeping Australia” or even “Bizgro Bookkeeping”. You have a steady amount of traffic coming in, and you want to figure out which keyword is bringing in all the goodness.
This is where Google Analytics comes in handy. GA, once installed in your site, will keep an eye out for the keywords and pages that are visited or accessed frequently. Data is returned in real time, or within a span of 24 hours, so you’ll know that it’s completely relevant. With Google Analytics, you will be able to find out which of your keywords is bringing in lots of traffic, so you will be able to focus on maximizing its potential. You will now be focused on creating content based on the top keyword/s that Analytics has tagged.
Another reason why we love Analytics is the fact it’s very easy to use. The data are very easy to understand, and you can get the traffic and site reports in a few clicks of a button. You don’t need specialized training in reading the data because it’s kept simple and concise.
With Analytics, you will be able to improve your site on a whole new level. Your content will be more keyword-specific and properly tagged. You will be able to maximize off-page and on-page optimization because of Google Analytics. Once your blog is properly optimized, you will be able to generate more traffic and convert them into potential sales or leads.
This is the power of Google Analytics and it shouldn’t be overlooked by any other webmaster.